Wind turbine above a still alpine lake at dawn

Geneva · Switzerland

Business with planet purpose.

3ABD is the independent advisory practice of Preben Munch — board work, growth advisory and renewable energy solutions for companies that intend to decarbonise and keep growing.

The practice

“After 25 years in industry management I chose to combine business activity with planet purpose. Four decades of experience lets me see the larger picture — and connect efficient solutions to what a client actually needs.”
Preben Munch, Founder

Four ways we work together

01

Board mandates

Board member, board chair and committee work for growth companies and foundations — governance, sustainability at board level, and the discipline that comes with 40 years of operating experience.

02

Growth advisory

Hands-on advisory for early-stage and scaling companies: strategy, market entry, business plans, partnership networks and complex customer acquisition across Europe and beyond.

03

Renewable energy & net zero

Building the business case for clean energy: documented renewable electricity, guarantees of origin, carbon credits and biogas, structured into a credible emissions-reduction trajectory.

04

Brokerage Environmental Energy Contract

Sourcing and negotiating environmental energy products for industrial end users, drawing on experience from the past two decades of providing environmental energy products such as EACs, PPA, biofuels to large international off-takers.

About

Preben Munch

Advisor & board member

Base
Geneva metropolitan area
Languages
Norwegian, French, English
Education
BSc Business Administration, University of Denver · IMD

Dynamic, international executive with deep energy and industry experience in multicultural, multilingual environments. Seven years at senior level in ABB combined with entrepreneurship, business development and sales leadership across several SMEs and start-ups.

From 2009 until September 2026, at Ecohz in Geneva, responsible for a portfolio of international corporate customers — leading the corporate sales team in building partnerships that reduce emissions and strengthen corporate profiles, using documented renewable energy, carbon credits, biogas and digital platforms.

In parallel, active board member, board chair and advisor to early-stage growth companies, and a regular speaker at conferences and industry forums on renewable energy, guarantees of origin and circular financing models for new renewable capacity.

Executive course in Driving Sustainability from the Boardroom, IMD (2022). Specialities: renewable energy markets, corporate sustainability, partnership relations, international business development and market channel creation.

Track record

  • 2025 —Member of the BoardMATER Fondazione, Geneva
  • 2023 —Advisor, Board Member & ChairGrowth companies and startups, Europe
  • 2009 — Sept 2026Senior Director, corporate customersEcohz, Nyon
  • 2009 —Founder3ABD
  • 2005 — 2008CEOProTechT Solutions
  • 2003 — 2005Managing Director FranceBergen Energi
  • 1999 — 2003Founder & Managing DirectorSyntone Développement Industriel
  • 1997 — 1999President & CEONoral AS
  • 1990 — 1996President & MD, ABB ServiceABB France
  • 1988 — 1990Managing DirectorEB National Elektro (Suisse) SA, CERN

Contact

Let's talk

Board mandate, advisory brief or an energy question — send a short note and you'll hear back directly.